The priest holds the devil whilst sitting in a Tabarnak – a popular swear word in Quebec – Tabarnak is a distorted version of Tabernacle, which is Dutch for the wooden vault in Catholic churches where sacramental bread is kept.

This label makes excellent use of colours balancing the hues of reds and greys. The image of the priest and the devil in the centre is instantly engaging making you want to look further for different clues in the illustration as to what is going on. There are windows on either side, on the left we see Canadian pine trees and on the right Belgian rooftops.

Trou du diable / Brasserie de la Senne collaboration
Schieve Tabarnak

Illustration: Jean Goovaerts
Graphic designer: Alain Melançon